The amount of money being raised through Initial Coin Offerings (ICO) has quintupled since May of this year. The $380 million that had been raised as of May seemed amazing, then in less than one quarter an additional $1.4 billion flooded into the market. The four largest, Bancor, EOS, Tezos, and Status raised $670 million between them. The word bubble has been heard and that feels right, but this is no Tulip Mania. The concept of tokenized crowdsales is solid, $1.8 billion doesn't look crazy when compared against the $8 trillion over market capitalization during the dot.com bubble.
My company, Bitwage, has recently launched a sister company, Inwage, which provides software development and recruiting services for companies and enterprises that are building private or public blockchain projects, often times after or just before their own ICOs. Being a talent pool puts us in the position where customers ask us about what we've seen with other successful ICOs. While we have quite a bit of experience here, I set out to interview top ICO investors, entrepreneurs with ICO experience, and securities lawyers to bring you this guide on how to run your own ICO.
There are three primary things to consider when rolling out an Initial Coin Offering.
- Marketing/Investor Relations
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Written by Inwage Founder, Jonathan Chester